Product Marketing
signageOS
signageOS is a fast-growing B2B SaaS provider for the digital signage industry.
signageOS is a fast-growing B2B SaaS provider for the digital signage industry.
signageOS is a fast-growing B2B SaaS provider for the digital signage industry.
About signageOS
signageOS is a leading SaaS infrastructure provider for the digital signage industry. Its flagship platform, CloudControl, enables enterprises to manage, monitor, and update digital signage networks in real time through a single, unified interface, supporting 50+ hardware platforms and operating systems.
Role Summary
Senior Product Marketing Specialist
At signageOS, I shaped product messaging and positioning frameworks while creating high-impact content across the SaaS buyer journey, including case studies, landing pages, thought-leadership articles, and other core product marketing assets. I also managed multichannel marketing campaigns across email, social media, and paid media to drive engagement and conversions.
Projects
Case Studies
Authored multiple case studies highlighting signageOS’s platform innovation and real-world impact. The flagship European Retail Bank (ERB) case study demonstrated how CloudControl reduced energy consumption and operational costs across ERB’s digital signage network. A separate study on signageOS DevSpace showcased how the platform empowers CMS providers with hardware flexibility and new revenue opportunities across diverse ecosystems.
These case studies became cornerstone marketing assets, reinforcing signageOS’s leadership in scalable, sustainable digital signage.
Landing Pages & Campaigns
Designed landing pages in collaboration with the creative designer to support paid promotions and product awareness, including Windows SoC Display, Samsung CloudControl, and ChromeOS × signageOS. Each page was optimized to drive trial sign-ups and conversions.
Press Releases & Media Relations
Managed and authored press releases for product launches, partner collaborations, and company milestones, including SignageLab × signageOS, ChromeOS × signageOS, and AVI-SPL × signageOS, amongst others. These efforts strengthened media coverage and brand awareness.
Editorials & Thought Leadership
Produced a range of thought-leadership articles to position signageOS as an industry authority. Selected examples include “signageOS 2024: Year in Review” and “CloudControl X ChromeOS." These pieces simplified complex technical topics while highlighting the company’s innovation and market influence.
Technical Reports & Analysis
Working closely with the product and testing teams, I led the evaluation and performance reporting of Samsung’s Tizen 7.0 (QHC/QMC & QBC) models using structured benchmarking methodologies. My role centered on interpreting the data and producing an in-depth report that detailed the performance, efficiency, and real-world usability of Tizen 7.0 in digital signage environments.
Sales Collateral & One-Pagers
Developed concise, impactful one-pagers and pitch materials for enterprise presentations, including CloudControl, DevSpace, and ChromeOS × signageOS. Translated complex product capabilities into clear messaging to help decision-makers quickly understand the value of signageOS solutions.
Video Scripts & Product Storytelling
Created scripts for product demos, feature highlights, and executive interviews across CloudControl, DevSpace, and AI Content Guard. Focused on turning technical features into relatable stories that explain how products solve real user challenges and deliver measurable value.
Impact at signageOS
Joined as the company’s first Product Marketing Specialist, building the product marketing function from the ground up, including messaging frameworks, positioning, and scalable marketing processes.
Produced over 950+ marketing and sales enablement assets, including product messaging, case studies, articles, newsletters, email campaigns, social content, and landing pages.
Improved digital marketing performance across social media, email, and paid channels, driving an increase of 2,000+ followers across all social media platforms, alongside higher engagement and brand awareness.
Owned quarterly product marketing planning and go-to-market execution, building campaign roadmaps, editorial calendars, and workflows for product launches, feature releases, and industry solutions across multiple channels.
Wrote the European Retail Bank Sustainability Case Study and led the associated campaign that contributed to the company’s recognition in the Green Signage Hall of Fame Awards.
Worked closely with Product, Engineering, QA, Sales, and Creative teams to translate technical product capabilities into clear messaging, value propositions, and sales enablement materials.
Represented and supported event marketing initiatives at major industry events, including ISE, InfoComm, and DSS Europe, by developing messaging, campaign assets, and promotional materials to support lead generation.
Key Takeaways
This role taught me that product marketing only works when you fully understand what you're selling. I learned how to position complex SaaS products in a way that is clear, customer-focused, and commercially impactful, connecting technical capabilities with real business outcomes.
I also learned how to communicate with multiple audiences at once. A case study, for example, needs to satisfy both a technical evaluator and a business decision-maker within the same document. Finding that balance without diluting either message was a skill I developed through continuous iteration and feedback.
Also, working closely with product, testing, sales, and creative teams also taught me the importance of cross-functional collaboration in delivering consistent and effective marketing initiatives.
About signageOS
signageOS is a leading SaaS infrastructure provider for the digital signage industry. Its flagship platform, CloudControl, enables enterprises to manage, monitor, and update digital signage networks in real time through a single, unified interface, supporting 50+ hardware platforms and operating systems.
Role Summary
Senior Product Marketing Specialist
At signageOS, I shaped product messaging and positioning frameworks while creating high-impact content across the SaaS buyer journey, including case studies, landing pages, thought-leadership articles, and other core product marketing assets. I also managed multichannel marketing campaigns across email, social media, and paid media to drive engagement and conversions.
Projects
Case Studies
Authored multiple case studies highlighting signageOS’s platform innovation and real-world impact. The flagship European Retail Bank (ERB) case study demonstrated how CloudControl reduced energy consumption and operational costs across ERB’s digital signage network. A separate study on signageOS DevSpace showcased how the platform empowers CMS providers with hardware flexibility and new revenue opportunities across diverse ecosystems.
These case studies became cornerstone marketing assets, reinforcing signageOS’s leadership in scalable, sustainable digital signage.
Landing Pages & Campaigns
Designed landing pages in collaboration with the creative designer to support paid promotions and product awareness, including Windows SoC Display, Samsung CloudControl, and ChromeOS × signageOS. Each page was optimized to drive trial sign-ups and conversions.
Press Releases & Media Relations
Managed and authored press releases for product launches, partner collaborations, and company milestones, including SignageLab × signageOS, ChromeOS × signageOS, and AVI-SPL × signageOS, amongst others. These efforts strengthened media coverage and brand awareness.
Editorials & Thought Leadership
Produced a range of thought-leadership articles to position signageOS as an industry authority. Selected examples include “signageOS 2024: Year in Review” and “CloudControl X ChromeOS." These pieces simplified complex technical topics while highlighting the company’s innovation and market influence.
Technical Reports & Analysis
Working closely with the product and testing teams, I led the evaluation and performance reporting of Samsung’s Tizen 7.0 (QHC/QMC & QBC) models using structured benchmarking methodologies. My role centered on interpreting the data and producing an in-depth report that detailed the performance, efficiency, and real-world usability of Tizen 7.0 in digital signage environments.
Sales Collateral & One-Pagers
Developed concise, impactful one-pagers and pitch materials for enterprise presentations, including CloudControl, DevSpace, and ChromeOS × signageOS. Translated complex product capabilities into clear messaging to help decision-makers quickly understand the value of signageOS solutions.
Video Scripts & Product Storytelling
Created scripts for product demos, feature highlights, and executive interviews across CloudControl, DevSpace, and AI Content Guard. Focused on turning technical features into relatable stories that explain how products solve real user challenges and deliver measurable value.
Impact at signageOS
Joined as the company’s first Product Marketing Specialist, building the product marketing function from the ground up, including messaging frameworks, positioning, and scalable marketing processes.
Produced over 950+ marketing and sales enablement assets, including product messaging, case studies, articles, newsletters, email campaigns, social content, and landing pages.
Improved digital marketing performance across social media, email, and paid channels, driving an increase of 2,000+ followers across all social media platforms, alongside higher engagement and brand awareness.
Owned quarterly product marketing planning and go-to-market execution, building campaign roadmaps, editorial calendars, and workflows for product launches, feature releases, and industry solutions across multiple channels.
Wrote the European Retail Bank Sustainability Case Study and led the associated campaign that contributed to the company’s recognition in the Green Signage Hall of Fame Awards.
Worked closely with Product, Engineering, QA, Sales, and Creative teams to translate technical product capabilities into clear messaging, value propositions, and sales enablement materials.
Represented and supported event marketing initiatives at major industry events, including ISE, InfoComm, and DSS Europe, by developing messaging, campaign assets, and promotional materials to support lead generation.
Key Takeaways
This role taught me that product marketing only works when you fully understand what you're selling. I learned how to position complex SaaS products in a way that is clear, customer-focused, and commercially impactful, connecting technical capabilities with real business outcomes.
I also learned how to communicate with multiple audiences at once. A case study, for example, needs to satisfy both a technical evaluator and a business decision-maker within the same document. Finding that balance without diluting either message was a skill I developed through continuous iteration and feedback.
Also, working closely with product, testing, sales, and creative teams also taught me the importance of cross-functional collaboration in delivering consistent and effective marketing initiatives.
