About ChargeHorizons

ChargeHorizons is a German sustainability-focused travel-tech company helping individuals and businesses make more environmentally conscious travel choices.

Role Summary

SEO Specialist

Led SEO initiatives by analyzing site content and structure, identifying growth opportunities, and implementing best practices to improve website performance and organic visibility.

Challenges

As an early-stage startup, the website was still in the early phases of its SEO development, with opportunities to improve structure, scalability, and search visibility. One of the main challenges was helping establish a clearer, more user-friendly information architecture while building a stronger SEO foundation for long-term growth.

Impact

• Led an SEO audit identifying technical and content optimization opportunities, shaping the company’s organic growth roadmap.

• Redesigned website information architecture and navigation to improve discoverability, user experience, and search engine crawl efficiency.

• Established foundational SEO systems and documentation to standardize best practices and enable scalable, consistent content production across teams.

• Optimized key landing pages by refining metadata, internal linking, keyword targeting, and content structure to better align with user intent and improve organic performance.

• Partnered with product and content stakeholders to align SEO strategy with broader business objectives and support long-term organic growth.

  
  

Key Takeaways

This role taught me how to build SEO foundations from the ground up in an early-stage startup environment. I learned how critical site structure and information architecture are for both search visibility and user experience and how early SEO decisions directly shape long-term scalability.

I also developed a stronger understanding of keyword strategy, content hierarchy, and aligning content with search intent. By grounding SEO decisions in user behavior, I was able to implement improvements that improved visibility quickly while remaining flexible enough to scale as the product evolved.